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Publisher Quality Guidelines

As part of the AdvForLess program, we require all publishers to adhere to our quality guidelines to ensure a positive experience for internet users and advertisers.

Publishers must submit their site for approval to access AdvForLess services. By submitting your site, you allow AdvForLess to use search and optimization bots for crawling your site.

Ensure your site functions correctly across different browsers, monitor site performance, optimize load times, and promptly remove any hacked content. Your site should be information-rich, with clear and accurate content descriptions. Avoid creating duplicate content across multiple pages or domains, and steer clear of "doorway" pages designed solely for search engines.

Your site should offer unique and relevant content, providing a compelling reason for users to visit. It must have a clear hierarchy and text links, with each page accessible via at least one static text link. We recommend creating a site map linking to important site sections. Always maintain honesty and transparency with your users.

AdvForLess does not actively monitor your site but reserves the right to reject submissions or block accounts if fraudulent or illegal activities are detected. We will not display ads on rejected publisher sites.

Your site must not contain or engage in the following:

  • Malfunctioning or incomplete sites.
  • Violent, hateful, or bullying content.
  • Excessive profanity.
  • Hacking, illegal drugs, or illicit activities.
  • Content infringing on legal rights of others or promoting illegal activities.

Sites in the AdvForLess network must not trigger automatic pop-ups, modify browser settings, redirect users to unwanted websites, or interfere with normal site navigation.

Upon placing the AdvForLess advertising tag, we will conduct an initial technical quality check. Your site may be rejected if it doesn't meet our conditions.

It's your responsibility to ensure compliance with these guidelines and our advertisement placement policy for all sites displaying AdvForLess ads, whether registered under your account or not. Non-compliance may result in account suspension or termination.

 

 

Advertiser Quality Guidelines

Advertisers in the AdvForLess program must ensure that they have necessary permits and licenses for their campaigns. The content of ads and advertiser sites must comply with all applicable laws and guidelines.

We may review your campaign for quality before it goes live. Campaigns must not promote illegal goods, services, or activities. Ensure that your content does not contain malware, phishing scams, or infringe on any third-party rights. Avoid content that promotes hate, violence, or illegal activities.

Inform AdvForLess of significant changes to campaign ads or sites. Ensure ongoing compliance with these guidelines to avoid disruptions to your campaigns.

 

Advertisement Placement Policy

Publishers are encouraged to use multiple advertising spaces, optimizing performance through AdvForLess's ad inventory. The most effective advertising space should appear first in your HTML code.

Content will be displayed in the advertising space once your submission is approved. Altering ad behavior or appearance without approval is prohibited and may lead to punitive actions.

Ads must be clearly distinguishable from site content and should not mislead visitors. Avoid using misleading headings or titles for ads.

Sites with pop-ups must not interfere with navigation or distribute harmful content. Email promotion of campaigns is generally not permitted, except under specific campaign rules.

Advertisers can place ads on sites alongside other third-party ads, ensuring clear differentiation and no association with AdvForLess. Each publisher is responsible for the content where their ads are placed.

Be aware of hosted website policies and ensure compliance with AdvForLess guidelines and contracts, including for password-protected pages and external plugins.

The use of the AdvForLess mobile SDK must comply with privacy and rights of users, and all content created through it must adhere to our guidelines.

Placing AdvForLess tags on third-party platforms, including RTB Ad exchanges, is at the publisher's discretion and responsibility. Video player ads and banner redirects must comply with our guidelines, and iframe placements should not manipulate standard ad behavior.


 

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